April 3, 2013 § Leave a comment
It’s no surprise New Jersey voters approve of the job Governor Chris Christie is doing in his Garden State and would like to see him re-elected in November.
His popularity, although high, has slipped four points from February, down to 70 percent of voters who said they enjoy his no nonsense style. Still, a rather high score of any governor in the seven states surveyed by the independent Quinnipiac University.
However, many voters said they are not sure he should run for president and were sitting on the fence as to whether he would make a good leader of the free world.
Opinions are divided as to whether Christie would make a good president, according to the Quinnipiac University poll, with 41 percent saying yes and 44 percent saying no. Only 46 percent of voters would like to see Christie run for president in 2016, while 47 percent want him to remain governor of the Garden State.
A veteran journalist, Adele Sammarco worked in television news for two decades. She has reported on everything from politics to crime in New York City and its surrounding metropolitan areas. She is a graduate of New York University’s Tisch School of the Arts and is a Municipal Chair in Monmouth County and is also a contributing writer for New Jersey Newsroom.
February 17, 2013 § Leave a comment
A member of the New Jersey Association of REALTORS, Adele Sammarco is a real estate professional who helps prospective buyers to attain their dream of home ownership. A graduate of New York University, Adele Sammarco has a journalism background and has helped countless individuals who came to her with their stories of struggle and survival. She was instrumental in organizing the first real estate internship with Wagner College.
Keeping in step with mentoring young people, Adele Sammarco supports the New Jersey Association of REALTORS’ Educational Foundation (NJAREF), which distributes scholarship funds each year. In 2012, the organization handed out 40 awards totaling $57,000. Each student received between $1,000 and $2,500 to put toward their collegiate studies.
NJAREF encourages applications from its members and relatives of members, and recipients can be college-aged students as well as those already in the workforce. The group considers applicants’ community contributions, academic records, financial needs, and interest in real estate. Those awarded scholarships may pursue their undergraduate or graduate educations, but they must seek to work in the real estate field.
January 26, 2013 § Leave a comment
Special Report: NYPD Defend Use of Ethnic Descriptions
Defense Grills First Witness In Embassy Bombings
Charles Schwarz Report
January 26, 2013 § Leave a comment
As a former reporter and public relations professional, I have developed some insight into what gets press releases read and what gets them tossed into the recycling bin. The etiquette of promoting a press release constantly changes, but best practices for getting noticed do remain relatively constant.
Of course, the easiest way to get your press release noticed is to hire a successful publicist. A recognizable name goes a long way toward getting your copy read by an editor or journalist. You don’t need a large PR budget to attract media attention, however. With a bit of diligence and care, it is possible for anyone to get the proper attention.
The most important aspects of getting a press release noticed are: having something newsworthy to share and using the correct format. A quick Internet search brings up many good primers on writing press releases. You should study them carefully if you are writing a release for the first time.
Once you have a well-crafted press release, you need to send it to the right person. Contact the media sources you are interested in and find the relevant editor. This might be best done on the phone or you might figure out who to contact by looking through the publication or its website.
Next, determine how the individual wants to be contacted. Some prefer an e-mail, while others prefer a fax. Mailing a paper copy offers another option. Regardless of how you send the release, after a reasonable period of time has passed (usually a few days), it is appropriate to follow up. Releases don’t always end up in the right hands or they may get discarded by accident. Editors receive hundreds of them per day, so invariably some interesting stories slip through the cracks.
In the next part of my discussion, I will discuss the etiquette of following up.
About Adele Sammarco: Adele Sammarco has led a diverse career, focusing on television reporting, filmmaking, public relations, and real estate. She played a key role in organizing New York Mayor Michael Bloomberg’s State of the City live address in 2006. Adele Sammarco is a member of the National Association of REALTORS(R), the New Jersey Association of REALTORS(R) and the Monmouth County Association of REALTORS(R). She is also a member of the Screen Actors Guild and is often asked to guest lecture at city, state, and national organizations about her experiences as a New York City Criminal Justice Reporter who covered high-profile trials as the John Gotti, Sr. and John “Junior” Gotti and Vincent “Chin” Gigante trials to the police shooting trial of Amadou Diallo, a West African immigrant who was shot 41 times by police officers in the Bronx, New York, and the Osama Bin Laden in absentia trial in Manhattan’s Federal Court.
April 12, 2011 Comments Off on Elements of an Effective Press Release, by Adele Sammarco
As a communications and marketing professional who also served as a Journalist, I understand the importance of a well-crafted press release. Although the content of the press release is always the most important element, how you present it can make the difference between comprehensive coverage and no attention whatsoever.
First, learn the style conventions. Press releases start with a standard title and include contact information at the top. They should be double-spaced and written in a clear, commonly used font. Press releases also need to be kept to a single page and end with ### at the bottom of the page. Countless Web resources provide examples of professional-looking press releases, so avail yourself of this free source of guidance.
Next, write your release as if it were a news article. Use short sentences. Lead with a hook, and answer the five W’s (who, what, where, when, why) as quickly and clearly as possible. Your release should be objective and factual, featuring a neutral, reportorial tone of voice. Don’t provide opinions or interpretation, but do write in an engaging format. You want to make the piece interesting to read, showing the reporter or editor why your story would be worth following up. If you can’t make the story interesting in that style, you probably don’t have something newsworthy to share and reporters do not like press releases that waste their valuable time.
Another good rule of thumb is to focus on the human aspects of the story as much as possible. While some pieces will be about facts and statistics, stories about people will appeal to a much larger audience. Good press releases also explain things in plain, everyday language or colloquialism. Notice that the last sentence didn’t say “perspicuous, quotidian language,” which would have been synonymous, but less clear. Word choice and sentence structure can make or break a press release. Similarly, spelling and grammar need to be flawless.
Finally, make sure to time your press release properly. Radio, cable and television shows may air breaking news nearly immediately. For print, try to get your release to the organization a few days ahead of time. Any piece that will require follow-up by a reporter or editor should be sent well in advance. Magazines, for instance, plan their stories up to three months in advance.
About Adele Sammarco: Adele Sammarco has worked as a Director of Communications, Public Relations Director, and Investigative Journalist. She is often asked to speak at city, state and national organizations about her experiences working as a Criminal Justice Reporter in New York City. She is a member of the National Association of REALTORS(R)(NAR), New Jersey Association of REALTORS(R)(NJAR) and the Monmouth County Association of REALTORS(R)(MCAR), as well as a member of the Screen Actors Guild (SAG). Adele is a Licensed Real Estate Professional with Robert DeFalco Realty in Colts Neck, New Jersey, serving Monmouth and Ocean Counties.